5 Moments of Need

Trailblazer Spotlight: Dr. John Townsend on Measuring What Matters

In the first episode of our Trailblazer Series, Bob Mosher sits down with 5 Moments of Need Trailblazer Award recipient Dr. John Townsend to explore what it really takes to transform learning into measurable business performance.

Drawing on more than 30 years of experience in financial services and organizational learning, Dr. Townsend shares how a performance-first mindset has helped multiple organizations reduce training time, improve employee performance, accelerate change adoption, and demonstrate measurable business value. Along the way, he explains why traditional training alone isn’t enough, how digital coaches support employees in the moment of need, and why partnering with business and finance leaders is essential to proving ROI.

The conversation also looks ahead to the future of L&D, exploring how AI, workflow learning, and well-designed performance support can reduce cognitive load, help organizations adapt faster, and allow learning professionals to focus on what they do best.

Whether you’re just beginning your 5 Moments of Need journey or looking to elevate your learning strategy, this episode offers practical insights, proven approaches, and inspiration for becoming a true performance partner. Download or listen now!

 

About the Trailblazer Award

The 5 Moments of Need® Trailblazer Award recognizes learning leaders who are driving meaningful change by applying the Five Moments of Need framework to improve performance in the flow of work. Presented annually, this award honors individuals who have demonstrated vision, determination, and measurable progress in transforming how their organizations enable employees to learn, perform, and adapt. Trailblazers champion innovative approaches to workflow learning, inspire others through their leadership, and deliver lasting business impact.

 

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