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Who We Are

“The strength of the team is each individual member. The strength of each member is the team.”
–Phil Jackson

Making a Difference in The Industry

At APPLY we truly believe this, which is one of the reasons “why we work.”
WHY we also work is to make a difference in the industry.

But, most importantly, WHY we work is because of the members of this team.

Meet the Team

Conrad Gottfredson

Conrad Gottfredson

Founding Partner AND CHIEF LEARNING STRATEGIST

The best piece of advice ever bestowed on Con was, “Look forward always thinking of the good and the beautiful.”

However, the advice he would give to his younger self would be: Listen more, talk less.

Currently, when not teaching and inspiring others, Con is busy writing a 5 Moments of Need book. Stay tuned!

Bob Mosher

Bob Mosher

FOUNDING PARTNER AND Chief Learning Evangelist


Bob, a frustrated stand-up comedian in his past life, recommends we carry an egg in our mouth, and that’s not just a bad joke. It’s a reminder to think before you speak.

“Enjoy the day that is right in front of you; stop worrying about tomorrow” is what today’s Bob would tell young Bob.

Bob’s second, and way cooler job, is being the best possible grandpa he can be.

Einar Schow

Einar Schow

chief Executive officer

In his former life as wild mustang, Einar could be found galloping to “Crazy Train” by Ozzie, while whispering to his younger self, “Enjoy the journey. Destinations are fleeing, but the journey is always there. You might as well enjoy it.” Today, though, Einar’s free time revolves around sailing— whether that means participating on a racing team or sanding the bottom of the boat before putting on a new coat of paint.

Sue Reber

Sue Reber

Executive Director | Practice


Sue’s motto: Ask questions, listen more than you talk, don’t be afraid to fail, learn from your failures, and adjust your path moving forward.

Isn’t that just “ducky!” (Sue’s favorite word)

Sue believes she was a cat (the domestic kind) in her former life.

Gaye Maust

Gaye Maust

Executive Director | Operations

Gaye believes in taking risks.

Looking back, she wishes her younger self would have done just that—taken more risks.

Gaye’s personality can pretty much be summed up with two of her likes: funghetto and the song Shiny Happy People.

Chris King

Chris KING

Executive Director | Academies

Currently you’ll find Chris head down working on the building and remodeling of the 5 Moments of Need Academy as the Kill Bill anthem, “Battle Without Honor or Humanity” runs through his head.
Or, possibly you’ll find him murmuring advice to his younger self that sounds a little like this…“You’re going to get so much out of that history degree but take some business classes for cryin out loud!”
Wherever, or however, you find him—give him a high-five and a smile as he’s one of the newest members of the APPLY team.

Angie Fenton

Angie Fenton

Executive Director | Finance


“The only thing you’re entitled to is Hope.” “Don’t write lists. Do lists. Then write about them.” “Never doubt that a small group of thoughtful and committed citizens, or even ONE person, can change the world. Why? Because it is the only thing that ever has.”

When not crunching numbers, Angie is a collector of words.

Angie is currently redefining her life and leaving her comfort zone (literally). She is moving to Hawaii. To a tiny house. 100 feet from the beach. {Insert jealous thoughts here}

Jenna Smith

Jenna Smith

Executive Director | Marketing


Jenna believes in her past life she must have been a mouse, millet, or mealworm. As this is the only practical explanation for her current fear of birds.

“Trust the journey” is the one piece of advice Jenna can truly remember (without Googling) and is the easiest for her to follow (just do you)—therefore her favorite.

If Jenna were a pasta shape, she’d be a farfalle—as she constantly needs all loose ends to be tied into a perfect little bow.

Carol Stroud

Carol Stroud

Senior Solutions Consultant


If you’re lucky enough to have Carol visit your company, cue the Guns N' Roses. She’d like to enter a room grooving to “Sweet Child of Mine.”

Carol needed Miley Cyrus in her younger days to let her know, “Everything is about timing—everything always works out when it should.”

Currently, her biggest adventure (outside of work) is raising service dogs for the British Columbia and Alberta Guide Dog Association.

Donna Audritsh

Donna Audritsh

Solutions Consultant

The best piece of advice Donna has ever been given is to, “breath…just breathe.’ Which may explain why in her past life she is pretty certain she was a tree, simultaneously rooting down and reaching up, standing through winter with infinite hope for spring, bending to the forces of nature, and always growing.

Now you can find her swinging her branches on the dancefloor as she learns the Country Nightclub Two Step!

Matt Brooks

Matt Brooks

Solutions Designer/Developer


Matt is a big believer in saying what you think and doing what you want.

So, it may not be shocking to know that one of the most popular songs on repeat in Matt’s head is, “Bigmouth Strikes Again” by The Smiths.

The best piece of advice Matt was ever given brought him from England to America with one suitcase in tow. “Take a wild chance now and again!”

Brooke Thomas-Record

Brooke Thomas-Record

Community Coordinator

In a past life Brooke was surrounded by books or bread as either a librarian or baker.

Today you can find her humming along to “Walking on Sunshine” and focused

on mindfulness and meditation to be more present in every moment.

Casey Chamberlain

Casey Chamberlain

Content Designer & Branding Strategist


“It’ll make sense later.” Casey’s advice to her younger self.

Ohmmmm. Currently, Casey is working to establish a consistent meditation routine.

And somewhere in her past life, she was sharing a cozy nook with Sue, as Casey too feels she was once a house cat.

Sandi Volpe

Sandi Volpe

Solutions Consultant

In Sandi’s former life she was an adventurer out exploring the world, which explains the advice she would now give to her younger self, “Travel More!”

Currently, though, Sandi is seizing her days with a personal journey of working towards being better than she was yesterday. This learning journey includes consuming such books as: The Power of Habit, Escape the Build Trap, and The Daily Stoic.

Molly Petroff

Molly Petroff

Solutions Consultant

Molly’s advice to her younger self is “Don’t be a lady, be a Legend.” Being “proper” in the background is easy, but Legends make a difference.

This goes along with her favorite piece of advice “Big changes start with small steps.” Which is probably why her favorite project, right now, is bringing smiles to people as part of Therapy Dog Team with her dog, Takoda.

Chris Mosher

Chris Mosher

Program Administrator

“Go with your gut!” One of the best pieces of advice ever shared with Chris.

And, if she could go back in time and talk to young Chris she’d tell her to slow down and not be in such a hurry to get to the next thing.
    Hope: Chris’ favorite word in the English language.

“We Rise By Lifting Others.”
–Robert Ingersol